WB5480 International Business Policy and Decision-Making: Simulation
Professor Hans B. Thorelli
Structured around the International Operations Simulation (INTOPIA), the course provides opportunity for personal and team practice in transnational business strategy and implementation.
In addition, lecturettes and class discussion will focus on issues insufficiently treated in current textbooks, such as coordination problems in the MNC, the relationship between comparative and competitive advantage, networking and negotiations, cooperative advantage, standardization vs. differentiation strategies, small business export, and high-technology management in global industries. Third World development issues will also be highlighted.
Beyond class participation and readings you are expected to prepare a few executive memo-type written assignments around INTOPIA, as described on the "WB5480 Preliminary Agenda." Final exam on readings, class discussions and the INTOPIA experience with closed book and open mind.
If you enroll in this course you are expected to participate in evaluation of your INTOPIA team colleagues. Teamwork outside of class is called for. Your executive team will also make an oral self-audit of the performance of your Company at the end of the course.
H. Thorelli, R. Graves, S. McDaniel, INTOPIA B2B Executive Guide, (Tichenor Publishing, 2006)
H.B. Thorelli and S.T. Cavusgil, eds., International Marketing Strategy (Pergamon, 1990, out of print)
H.B. Thorelli, R.L. Graves, J-C Lopez, INTOPIA Executive Guide (Prentice-Hall, 1994).
An additional three or four articles and sundry lecture-related handouts may be assigned during the semester. Please schedule your reading over the semester.
G = Group assignment
I = Individual assignment
IMS = International Marketing Strategy book.
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